For more than a decade, I’ve worked with the largest brands in the world. My experience comes together in a toolbox that’s hard to find with anyone else:
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Audience Development
As a pioneer in the field of audience development, I have created digital products (newsletters, social franchises, membership programs) that routinely reach millions of people. From ideation to post-project analysis, I have a close hand in all steps of the audience development process.
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Copywriting
Membership programs, newsletter launches, product announcements—I’ve created copy for all kinds of initiatives. My focus is engaging potential audiences and turning them into loyal fans.
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Editing
From story assigning and first edits to top reads and copyediting, I’ve worked to bring A+ content to brands like Condé Nast Traveler, TripAdvisor, Dotdash-Meredith, and more.
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SEO Strategy
I’m trained in Clearscope, Keyword Finder, and Google Keyword Planner, all of which lead my SEO-focused stories. My goal is to deliver optimized content that remains editorial at heart.
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Social Strategy
After leading the social media team at Travel + Leisure, I moved into larger audience development roles while continuing to lead social efforts for brands like Architectural Digest, Them, and AFAR.
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Writing
I cover a range of lifestyle topics, from design and e-commerce to travel and men’s fashion. I’m a storyteller at heart, specializing in all things Iceland and the greater Scandinavia region.